5 Tips for Starting a Profitable Food Blog in 2023

If you are someone who has a passion and a talent for making great-tasting food — or better yet, photographing it – it might be a good idea to start a profitable food blog in 2023.

Food blogs have become universally popular with avid foodies, casual cooks, and even pros that make meals at home from scratch.

An increasing number of these people take to Google daily to search for popular recipes, cooking tips, and restaurant recommendations. Being one of the first sites to appear in their search engines can quickly increase recognisability and SEO.

A review or tip you share has the potential to impact millions of people, while a recipe idea could end up being made in homes across the world. Aside from the opportunity for monetary profit, becoming a resource for a loyal audience should be incentive enough to create a blog of your own.

Below are five helpful tips for starting a profitable food blog in 2023:

1. Find The Right Site For You

There are several options when it comes to setting up your own website.

You can use sites such as WordPress, Blogger, or Wix. All of these offer adaptable sites that you can design however you like. First, you will need to pay for web hosting, and if you want to appear professional, you will also need to buy your domain name.

Watch some video tutorials of the sites being made up and decide for yourself which blog site you would like to go for,

2. Create a Range Of Content

Unless you are going to focus your attention solely on restaurant reviews or recipes, your blog will need to provide a range of different content. Variety is the spice of life, and it is best to provide your readers with a varied mix of articles to keep them coming back for more.

Designate a section for savory recipes where you share your twists on classics such as spaghetti bolognese, lamb koftas, or even a chicken alfredo, like this one. Each recipe will need to be accompanied by professional looking photos for the blog post. Images should be shot at the different stages, and recipes should be shot when the dish is finished.

Creating visually appealing content like cakes and other colourful desserts can also become your most popular posts. Photographs of stunning creations will stand out, break up written text, and make your website more navigable.

To appeal to a wider range of readers, articles should be precise, easy to read, and include internal and external links.

3. Schedule Your Posts

After you have created different recipes, reviews, and tips, it may be tempting to upload all of your posts to your site all at once, but hold off from doing this.

Instead, add one-post-per-day so that you can start to receive a steady flow of visitors to your website each day. If you add all of your posts at once, initial visitors will come, but are unlikely to return just to view the same content over again.

You can set up your blog so that it automatically shares any queued posts that you have already written. That way, you won’t have to spend all of your free time manually posting content.

4. Build a Social Media Following

If you’re not already on social media, create accounts on all of the major networks (Instagram, Facebook, Pinterest, Twitter, Tok Tok, Threads, YouTube), so that you can share your blog posts with a wider audience. Build up your following on these sites by posting regularly.

Remember to use appropriate hashtags that accurately reflect your niche(s), and occasionally share content to sites like Facebook that are unrelated to your blog content. Doing this will help attract new readers from outside of your niche, in turn building your following.

Instagram and Pinterest are particularly good for when it comes to food blogging, as they are both very visual mediums.

5. Monetize Your Content

Once you establish a reasonable readership, it may be possible for you to monetize your blog, i.e. earning an income from your content!

A chance to make extra income is always a great incentive, but monetizing your blog will take skill, caution, and patience.

There are a number of routes that you can take in order to start making a profit from your content.

Firstly, there is the straightforward advertising approach. You could sell advertising space on your blog and earn money based on people clicking on the ads (click throughs). To do this, however, you will need a sizeable amount of regular traffic (or readers) to visit your site daily.

Secondly, you could try your hand at affiliate marketing. Affiliate marketing consists of posting links to products in your blog posts, photos, or other written text. For each click through that yields a purchase, you will earn a percentage of the cut. This method requires less work, but also a sizeable daily and monthly readership.

Lastly, you could get paid outright by brands or companies. In recent years, many brands have recognised the importance of including influencer marketing in their outreach and PR strategies. If they find that your blog niche and style is a good fit for their audience, they could pay you to write reviews or features on their products or services. This method requires a sizeable social media following as well as high monthly readership.

Now that you have some helpful tips at your fingertips, you’ll be well on your way to starting a profitable food blog in 2019.

6 replies to “5 Tips for Starting a Profitable Food Blog in 2023”

    1. Hi Jordan! Thank you so much for stopping by my blog and reading my article. Good luck starting your food blog and let me know if you have any questions along the way! — Alex

  1. I just discovered your blog and I love the content and the images you share. I also run a lifestyle blog and I’m planning to write some content about food and recipes.
    Keep up the amazing work you do, you are a real inspiration.

    1. Hi Maria! oh wow, thank you so much for the kind words about my work! I will have to go check out yours as well — I love reading about food and yummy recipes 🙂 If you have any questions about food writing just let me know!

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1. @lodgecastiron Museum + @sopitt_bigbadbreakfast. Located in the heart of cast iron’s hometown of South Pittsburg, Tennessee, this museum is a must for those who love cooking, history, food culture, and very large skillets! After the museum, grab brunch at Big Bad Breakfast (the chicken + waffles and cornbread omelet are 😍)
2. @rembrandtscoffeehouse. This cozy European style cafe serves unique coffee drinks and teas, fresh-baked breads, breakfast sandwiches, and beautiful pastries. Try a raspberry vanilla iced brew with an Egg + cheese biscuit sammy ♥️
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Are you planning to visit Chattanooga, Tennessee soon? 🇺🇸 {Ad} #hosted
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#VisitChatt #ChattanoogaTN #Chattanooga #tnvacation • Southeast USA • Visit the USA • USA roadtrip • summer road trip •
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If I learned anything during my recent trip to @visitchatt, it’s that there’s so much more to the city than meets the eye. It’s home to some of the most popular attractions in the US, sure, but it also boasts plenty of hidden gems and unique local experiences. Add these 5 locations to your Chattanooga itinerary (you won’t regret it!):

- Tennessee Aquarium @tennesseeaquarium. Home to more than 12,000 animals representing close to 800 species, it features two sections (Ocean and River) and is one of the largest aquariums in the U.S.
- 1885 Grill @1885grillstelmo. This southern coastal restaurant specializes in fresh seafood, high quality steaks, and comforting soul food. Order their wings with Carolina Gold BBQ!
- Rock City Gardens @seerockcity. Located on Lookout Mountain, Rock City Gardens features a 4,100-foot Enchanted Trail with incredible rock formations, magical caves, native plant species, waterfalls, and a panoramic view of Seven States!
- Massey’s Kitchen @masseyskitchenlookout. This Mediterranean inspired restaurant just opened in June and is Chattanooga’s new hot spot. The food is incredible and their outdoor patio is perfect for dining al fresco. Order the baked feta 🤤
- The Read House Hotel @readhousehotel. This historic jazz era hotel from the 1870’s has hosted famous people including Oprah, Winston Churchill, Walt Disney, and Elvis Presley. It’s even rumored to have a permanent guest — a ghost in room 311!

Keep an eye out for Part 3 and let me know which location you would visit first! 🇺🇸 {ad} #hosted
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If you’re looking for the perfect end of summer U.S. vacation destination, Chattanooga, Tennessee is it. @visitchatt 🇺🇸 

I recently spent a few days exploring this lively town for the first time, and unsurprisingly found so much to love about it. If you’re planning a trip to the U.S. soon — or you live here and want to explore more of your own backyard — you won’t regret putting it on your travel bucket list. 

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📍Ruby Falls (@rubyfallscave) Millions of years old but discovered in 1928, it’s the largest underground waterfall in the U.S., and is located more than 1,120 feet under the surface. 
📍Wildflower Tea Shop & Apothecary (@wildflowerteashop) This whimsical vegan-friendly coffee and tea shop stocks a wide variety of loose leaf teas and herbs and other locally made products. I recommend getting the Iced Chocolate Chai with oat milk for a cold treat!
📍Lookout Mountain Incline Railway (@ridetheincline) With a 72.7% grade, it’s one of the steepest passenger railways in the world. The ride is well worth it with stunning views of Lookout Mountain from the top!
📍Frazier Five and Dime (@frazierfiveanddime) Anything you order at this North Shore eatery will be 10/10, but I especially loved the street corn with hot Funyuns and the cheesy cauliflower au gratin 🤤
📍Walnut Street Bridge. With a 1/2-mile span, it’s one of the longest pedestrian bridges in the world and provides amazing view of the riverfront. 

Which location would you visit first? Let me know in the comments below, and stay tuned for parts 2 + 3! 
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Welcome to one of the most underrated southern cities in the U.S.: @visitchatt! 

While most travelers flock to Music City year after year, just a couple hours drive southeast you’ll find a true gem hidden in the lively city of Chattanooga, Tennessee. 

Here’s some fun facts about the “The Scenic City”:

✧ MoonPies were invented here! These graham cracker marshmallow sandwiches are covered entirely in melted chocolate and are so delicious.

✧ It’s home to the Incline Railway, one of the steepest passenger railway lines in the world!

✧ Chattanooga boasts one of the largest collections of American art in the country at the Hunter Museum. 

✧ One of the world's longest pedestrian bridges can also be found in Chattanooga.

I’ll be sharing more from my time in @visitchatt, and you can also see what I experienced there by clicking on my Chattanooga highlight badge above.

Have you visited Chattanooga yet? 
📍: Chattanooga Choo Choo 
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#VisitChatt #VisitChattanooga #Chattanooga #chattanoogatennessee | southern cities | summer travel | summer road trips | visit the USA |
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Food and travel are intertwined. Almost any memorable journey starts (and ends) with a great meal, and my trip to Cartagena was no exception 🇨🇴 

Cartagena has just about any type of cuisine a traveler could want or imagine. From local delicacies to unique international fare, during our stay at @dreamsresorts Karibana Cartagena, we were able to taste foods from all over the world at each of their five on-site restaurants. From the freshest local seafood to freshly baked pastries, it was an amazing experience!

Everything we ate was absolutely delicious, but my favorites are below:

• Fried fish (pescado frito)
• Caramelized banana pancakes
• Torta de Tres leches
• Coconut rice
• Coconut fish soup (sancocho de pescado con coco)
• Colombian style arepas (with quesito Colombiano)
• Guava and cheese pastries (Pastel Gloria)
• Oyster au Gratin
• Seafood risotto with truffle smoke
• Pasta alla Ruota (pasta in a cheese wheel)
• Copoazú ice cream (white chocolate)
• Chicken pasteles
• Colombian empanadas 

Which of these would you try first? 🍲🍤🍮🥥🦪🥭

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